THE CREATIVE DIRECTOR[Y]

Excited to share the 2025 EDITION OF MY CREATIVE DIRECTORY. This is the result of over a year of independent research, and one day it will become my life’s work: a chronological timeline of all creative direction in fashion and it’s interconnectivity.

When I started this research in 2024, I could barely keep up with the constant hires and fires at houses like Chanel, Bottega Veneta, Gucci, Helmut Lang, Margiela, etc etc. What began as a few casual searches quickly spiraled into this intricate sartorial spiderweb. I realized we are in a great shift in the fashion industry much like the one that happened back in 2003-2008. So, I started compiling this comprehensive visual and written record of artistic leadership.

I plan to keep expanding this into a larger resource each year, maybe even a book eventually. I’d love to incorporate more layers like where these designers trained too - schools and internships, like Martin Margiela and Glenn Martens studied under Jean Paul Gaultier, highlight the Antwerp 6, as well as map the broader structures of LVMH, Kering, OTB, etc, so more to come there tooo.

For now, enjoy the following info - also including answers to your most commonly asked questions below:

I hoope you learn something: